{"id":19097,"date":"2019-02-28T17:07:55","date_gmt":"2019-02-28T17:07:55","guid":{"rendered":"http:\/\/vydence.com\/blog\/?p=503"},"modified":"2019-02-28T17:07:55","modified_gmt":"2019-02-28T17:07:55","slug":"fake-news-na-medicina","status":"publish","type":"post","link":"https:\/\/www.vydence.com\/pt-br\/fake-news-na-medicina\/","title":{"rendered":"Fake News na Medicina: como combater o problema"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.21.4″]

A divulga\u00e7\u00e3o de not\u00edcias falsas pode causar s\u00e9rios preju\u00edzos n\u00e3o s\u00f3 para quem se v\u00ea \u00a0envolvido nelas, mas tamb\u00e9m para quem recebe esse tipo de informa\u00e7\u00e3o. Quando o assunto s\u00e3o <\/span>fake news na Medicina<\/b>, o problema assume dimens\u00f5es ainda mais graves, j\u00e1 que o que se coloca em risco \u00e9 a sa\u00fade <\/span>\u2014 e, consequentemente, a vida \u2014 das pessoas.<\/span><\/p>\n

Muitas vezes, <\/span>a publica\u00e7\u00e3o de uma informa\u00e7\u00e3o incorreta sobre sa\u00fade<\/b> pode retardar ou impedir o acesso do paciente ao tratamento adequado e gerar consequ\u00eancias desastrosas. Entenda melhor!<\/span><\/p>\n

<\/span><\/h2>\n

Afinal, o que s\u00e3o fake news?<\/span><\/h2>\n

Embora o termo tenha se popularizado recentemente, ele existe desde o fim do s\u00e9culo XIX para designar <\/span>not\u00edcias falsas que s\u00e3o publicadas diariamente<\/b>, nos meios impressos, na TV, no r\u00e1dio e na web. <\/span><\/p>\n

A divulga\u00e7\u00e3o de informa\u00e7\u00f5es de conte\u00fado duvidoso, em geral, n\u00e3o acontece por acidente. Existem <\/span>empresas especializadas em disseminar na internet<\/b> conte\u00fado sensacionalista, geralmente com o intuito de prejudicar ou favorecer pessoa comuns, personalidades, pol\u00edticos ou corpora\u00e7\u00f5es.<\/span><\/p>\n

As ag\u00eancias que atuam espalhando na web esse conte\u00fado falso costumam atuar na deep web, se\u00e7\u00e3o da internet n\u00e3o detectada pelos mecanismos de busca, o que dificulta sua localiza\u00e7\u00e3o. <\/span><\/p>\n

Uma vez que o conte\u00fado torna-se viral, \u00e9 disseminado tamb\u00e9m por pessoas comuns, que n\u00e3o necessariamente tem o objetivo de prejudicar outras, como se fosse verdade.<\/span><\/p>\n

<\/span><\/h2>\n

Qual \u00e9 o impacto das fake news na Medicina?<\/span><\/h2>\n

Quando o assunto \u00e9 sa\u00fade, divulgar fake news \u00e9 ainda mais grave. Esse tipo de informa\u00e7\u00e3o pode causar graves preju\u00edzos \u00e0 popula\u00e7\u00e3o de maneira geral e causar <\/span>at\u00e9 problemas de sa\u00fade p\u00fablica<\/b>.<\/span><\/p>\n

\u00c9 o caso, por exemplo, da dissemina\u00e7\u00e3o da informa\u00e7\u00e3o falsas sobre o processo de imuniza\u00e7\u00e3o. A divulga\u00e7\u00e3o nas redes sociais de fake news que d\u00e3o conta de que as vacinas poderiam causar doen\u00e7as como autismo ou at\u00e9 matar<\/span> diminu\u00edram o \u00edndice de imuniza\u00e7\u00e3o em diversas cidades brasileiras<\/b>.<\/span><\/p>\n

Como resultado disso, doen\u00e7as que estavam sob controle ou at\u00e9 mesmo eram consideradas erradicadas, <\/span>como o sarampo e a poliomielite<\/b>, voltaram a despertar a preocupa\u00e7\u00e3o em especialistas e autoridades de sa\u00fade.<\/span><\/p>\n

Al\u00e9m disso, n\u00e3o \u00e9 incomum a divulga\u00e7\u00e3o nas redes sociais de informa\u00e7\u00f5es sobre plantas e outras subst\u00e2ncias <\/span>que oferecem curas milagrosas<\/b> para doen\u00e7as como c\u00e2ncer, o que pode retardar o tratamento de pacientes em estado grave e diminuir as chances de cura.<\/span>\u00a0<\/p>\n

<\/span><\/p>\n

Como o m\u00e9dico pode combater as fake news na medicina?<\/span><\/h2>\n

Diante desse cen\u00e1rio, o m\u00e9dico pode exercer um papel decisivo <\/span>no combate \u00e0s fake news na Medicina<\/b>. Ao investir em estrat\u00e9gias de marketing de conte\u00fado na divulga\u00e7\u00e3o do seu consult\u00f3rio, al\u00e9m de ampliar sua presen\u00e7a e relev\u00e2ncia no ambiente digital, o profissional <\/span>presta um importante servi\u00e7o de utilidade p\u00fablica \u00e0 popula\u00e7\u00e3o<\/b>.<\/span><\/p>\n

Isso porque ao realizar <\/span>postagens em seu blog<\/span><\/a> e redes sociais sobre assuntos importantes da sua \u00e1rea de atua\u00e7\u00e3o, ele <\/span>oferece informa\u00e7\u00f5es atualizadas e ver\u00eddicas sobre temas relevantes<\/b>, contribuindo para o esclarecimento do seu p\u00fablico-alvo e evitando que eles disseminem fake news sobre sa\u00fade.<\/span><\/p>\n

Al\u00e9m disso, sempre que se deparar com fake news sobre sua \u00e1rea de atua\u00e7\u00e3o, o m\u00e9dico <\/span>pode realizar postagens em seus canais oficiais esclarecendo o tema<\/b> e contribuindo para o combate a essa rede de desinforma\u00e7\u00e3o que tanto prejudica a sociedade.<\/span><\/p>\n

Gostou de saber mais sobre as<\/span> fake news na Medicina<\/b> e como \u00e9 poss\u00edvel combat\u00ea-las? Se voc\u00ea quiser receber mais not\u00edcias sobre o tema diretamente no seu e-mail, cadastre-se agora mesmo na newsletter da VYDENCE e n\u00e3o perca nenhuma postagem!<\/span><\/p>\n

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A divulga\u00e7\u00e3o de not\u00edcias falsas pode causar s\u00e9rios preju\u00edzos n\u00e3o s\u00f3 para quem se v\u00ea \u00a0envolvido nelas, mas tamb\u00e9m para quem recebe esse tipo de informa\u00e7\u00e3o. Quando o assunto s\u00e3o fake news na Medicina, o problema assume dimens\u00f5es ainda mais graves, j\u00e1 que o que se coloca em risco \u00e9 a sa\u00fade \u2014 e, consequentemente, […]<\/p>\n","protected":false},"author":1,"featured_media":13785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-19097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curiosidades"],"yoast_head":"\nFake News na Medicina: como combater o problema - VYDENCE<\/title>\n<meta name=\"description\" content=\"A divulga\u00e7\u00e3o de not\u00edcias falsas pode causar s\u00e9rios preju\u00edzos. Quando o assunto s\u00e3o fake news na Medicina, o problema assume dimens\u00f5es mais graves. 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