The LASER peel is a state-of-the-art technological procedure that uses focused, controlled, microfractional LASER energy on a tissue area. Its goal is to remove the epithelial layer inducing neocollagenesis of the region, while promoting the thinning of superficial lesions. It is recommended for the treatment of skin conditions, such as wrinkles and fine lines, skin lesions and superficial scars, large pores, toning and photoaging. The majority of the face and limbs, including neck, hands, arms and even chest, can be treated successfully and without restrictions.

Concern for self-image and well-being has grown sharply in recent years, as has the search for new, non-invasive treatment options capable of making the skin look young and fresh again. The greatest innovation in that regard has been the creation of fractional ablative LASERs. Through the division of energy into micropoints, the treated tissue is vaporized, eliminating wrinkles, scars, benign pigmented lesions and a series of pervasive clinical indications. The basic principle of resurfacing is to treat your skin as a whole, at different levels of ablation and, in some cases, with a combined coagulative effect, like what occurs with DUALMODE® technology, through deep collagen stimulation.

The traditional definition of skin toning is a cosmetic procedure that smooths out tissue irregularities in order to stimulate skin cell renewal, mainly for use and incorporation into LASER or IPL procedures. It treats specific skin conditions, such as photoaging and wrinkles from chronic exposure to UVA and UVB (pigmentary lesions or melanosis, for example).

The main mechanism of rejuvenation in these cases is the creation of thermal tissue damage, which promotes the creation of healthy cells that stimulate the regeneration of collagen and elastin fibers.

Among the technologies available on the market, the Q-SWITCHED LASER has demonstrated versatility and a wide range of treatment indications for years on end. The use of low fluence Q-SWITCHED LASERs is a non-ablative alternative to skin rejuvenation capable of treating various phototypes without restrictions or absolute contraindications, offering a unique treatment option frequently used in Asian countries. Non-ablative photorejuvenation treatments using Q-SWITCHED LASERs are widely known as LASER toning.

In 2013, more than 11.5 million cosmetic procedures were performed globally, 12.9% of which occurred in Brazil (1.49 million). The United States came in second, with 1.45 million, followed by Mexico, with 486,000, and then Germany, with 343,000.

The Brazilian beauty market, ranked third in the world after the United States and Japan, increased production fivefold between 1996 and 2009, according to data from the Brazilian Association of the Cosmetic, Toiletry and Perfumery Industry (ABIHPEC). In 2012, BRL 36.24 billion were galvanized. ABIHPEC estimates point to a spike in values of BRL 50 billion in 2015¹.

In 2009, data published in the electronic journal Fator Brasil described Brazilian consumption habits and behavior during the 2008 and early 2009 financial crisis. In the study, consumers responded to a direct question about how the crisis affected their consumption habits, and indicated whether such habits changed. The results showed that spending on beauty and health suffered little impact during the crisis, vacillating from 49% in 2008, to 51%, in 2009¹.

Euromonitor International reported an 11% growth in the beauty industry, with revenues at BRL 101.7 billion last year².

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