Scars and striae

Scars are the result of an injury to the dermis, usually from an accident, surgical incision or in some cases even as a result of adverse post-treatment of active acne. The proper management of scars is critical to the recovery of patient well-being, since unattractive results can have adverse effects on social life and self-esteem.

With the advent of new technologies like LASER resurfacing and microdermabrasion, new solutions have been developed to permanently erase or minimize the problems caused by scar formation.

Stretch marks are characterized by disruption of the elastic fibers that hold up the dermis, formed primarily by collagen and elastin, which are responsible for the tone and elasticity of the tissue. Stretch marks affect men, women and children of all ages. The occurrence factors can vary and include rapid growth, weight cycling, hormonal imbalance, excessive exercise, pregnancy and even excessive dry skin. The appearance of stretch marks is more common in the regions of the breasts, hips, thighs and buttocks.

Nowadays, there are several options for treating stretch marks, the most promising of which are microdermabrasion and fractional photorejuvenation, which, by combining different principles, stimulate the production of new collagen fibers and elastin in the tissue. In 2013, more than 11.5 million cosmetic procedures were performed globally, 12.9% of which occurred in Brazil (1.49 million). The United States came in second, with 1.45 million, followed by Mexico, with 486,000, and then Germany, with 343,000.

The Brazilian beauty market, ranked third in the world after the United States and Japan, increased production fivefold between 1996 and 2009, according to data from the Brazilian Association of the Cosmetic, Toiletry and Perfumery Industry (ABIHPEC). BRL 36.24 billion were galvanized in 2012, and the ABIHPEC estimate points to a spike at a value of BRL 50 billion in 2015¹. In 2009, data published in the electronic journal Fator Brasil described Brazilian consumption habits and behavior during the 2008 and early 2009 financial crisis.

In the study, consumers responded to a direct question about how the crisis affected their consumption habits, and indicated whether such habits changed. The results showed that spending on beauty and health suffered little impact during the crisis, vacillating from 49% in 2008, to 51%, in 2009¹. Euromonitor International reported an 11% growth in the beauty industry, with revenues at BRL 101.7 billion last year².

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