Pigmented lesions

Brazil holds

1st

place for number of cosmetic procedures performed

1,5

million cosmetic procedures were performed in Brazil

The global beauty, wellness, and aesthetics market is worth

101.7

billion (BRL)

Pigmented lesion occurrence can be exacerbated by high levels of melanin, which become concentrated in certain skin areas due to excessive sun exposure, aging or even congenital factors. Pigmented lesions can occur in different sizes and forms, ranging from tiny black spots to larger stains that can affect the arms, face and neck. Some types of pigmented lesions can be pre-cancerous, and must be removed.

Pigmented lesions are a very common problem and affect millions of people across the globe. With the use of LASER and IPL systems, modern technology can treat the most common types of benign pigmented lesions safely, effectively and with clinically proven results.

In 2013, more than 11.5 million cosmetic procedures were performed globally, 12.9% of which occurred in Brazil (1.49 million). The United States came in second, with 1.45 million, followed by Mexico, with 486,000, and then Germany, with 343,000.

The Brazilian beauty market, ranked third in the world after the United States and Japan, increased production fivefold between 1996 and 2009, according to data from the Brazilian Association of the Cosmetic, Toiletry and Perfumery Industry (ABIHPEC). BRL 36.24 billion were galvanized in 2012, and the ABIHPEC estimate points to a spike of BRL 50 billion in 2015¹.

In 2009, data published in the electronic journal Fator Brasil described Brazilian consumption habits and behavior during the 2008 and early 2009 financial crisis. In the study, consumers responded to a direct question about how the crisis affected their consumption habits, and indicated whether such habits changed. The results showed that spending on beauty and health suffered little impact during the crisis, vacillating from 49% in 2008, to 51%, in 2009¹.

Euromonitor International reported an 11% growth in the beauty industry, with revenues at BRL 101.7 billion last year².

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