Skin tightening of the face

In 2013, more than 11.5 million cosmetic procedures were performed globally, 12.9% of which occurred in Brazil (1.49 million). The United States came in second, with 1.45 million, followed by Mexico, with 486,000, and then Germany, with 343,000.

The Brazilian beauty market, ranked third in the world after the United States and Japan, increased production fivefold between 1996 and 2009, according to data from the Brazilian Association of the Cosmetic, Toiletry and Perfumery Industry (ABIHPEC). BRL 36.24 billion were galvanized in 2012, and the ABIHPEC estimate points to a spike of BRL 50 billion in 2015¹.

In 2009, data published in the electronic journal Fator Brasil described Brazilian consumption habits and behavior during the 2008 and early 2009 financial crisis. In the study, consumers responded to a direct question about how the crisis affected their consumption habits, and indicated whether such habits changed. The results showed that spending on beauty and health suffered little impact during the crisis, vacillating from 49% in 2008, to 51%, in 2009¹.

Euromonitor International reported an 11% growth in the beauty industry, with revenues at BRL 101.7 billion last year².

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